Connecting brands with patients: The new standard for precision targeting
Tapping into higher quality audiences leads to greater script lift; here’s how to leverage custom segments and reach patients effectively.
Source: mmm-online.com
Page 2 - Flurry Analytics News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Flurry Analytics Today - Breaking & Trending Today
New privacy rules affect businesses globally
When Apple announced in June 2020 that they were changing their privacy settings, few were aware of the full implications. Even at the time of the release of these new privacy settings in April 2021, it made few waves in the media. Some changes in ad targeting behaviour were noticed and Facebook (sorry, Meta…) started to mention that this could affect their bottom line, but overall, the world was busy with other things.
Source: bangkokpost.com
Can a smartphone help you survive the Lent period?
The Ash Wednesday officially starts the Lent. This year many people will try to sacrifice smartphones for Lent. What are the benefits?
Source: gizchina.com
Google extends data tracking limits from browser to apps
Google's plan to limit data tracking on its Chrome browser has been extended to cover apps on its Android-based smartphones. Its so-called Privacy Sandbox project aims to curb the amount of user data that advertisers can gather. Rival Apple now forces app developers to ask permission from users before tracking them. The news will be a blow to firms like Meta, which rely on putting their code on apps to …
Source: nationnews.com
Data Transfers, the EU and the US: What's the Marketing Impact?
Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact?
Source: cmswire.com