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It is not unusual for the bosses of Apple and Facebook to be at loggerheads with each other over privacy. Back in 2018 Facebook chief executive Mark Zuckerberg accused his Apple counterpart Tim Cook of being “extremely glib” for making scathing remarks about Facebook’s involvement in the Cambridge Analytica scandal. Weeks later Apple introduced privacy controls that hampered Facebook’s ability to collect user data via Apple devices. Things moved up a notch at the end of last year after Apple revealed that app-tracking transparency would be installed as part of its latest system update...

Read more about Twitter asks users to protect its ad dollars in new iOS 14.5 prompt on Business Standard. Twitter is asking users to protect its targeted ad dollars in new iOS 14.5 prompt, as new Apple App Tracking Transparency forces developers to ask permission from users if they want ad tracking

Twitter asks users to protect its ad dollars in iOS 14.5 prompt Unlike an aggressive Facebook and Instagram, Twitter has politely asked users to enable tracking on iOS. By IANS|   Posted by Minhaj Adnan  |   Published: 15th May 2021 1:06 pm IST New Delhi: Twitter has joined companies like Facebook in asking users to protect its targeted ad dollars in a new iOS 14.5 prompt, as the new Apple App Tracking Transparency forces developers to ask permission from users if they want to enable ad tracking. Unlike an aggressive Facebook and Instagram, Twitter has politely asked users to enable track...

Author Bio Evan is a senior technology specialist at The Motley Fool. He was previously a senior trading specialist at Charles Schwab, and worked briefly at Tesla. Evan graduated from the University of Texas at Austin, and is a CFA charterholder. Follow @TMFNewCow Dominant mobile gaming creation platform Unity Software (NYSE:U) reported first-quarter earnings results earlier this week, which handily beat analyst expectations. The company even boosted its full-year guidance and now expects 2021 revenue to top $1 billion for the first time. The stock briefl...

'); } Very few iOS users are choosing to allow advertisers to track their browsing habits across apps on their iOS devices according to an ongoing survey from Verizon-owned Flurry Analytics. The survey tracks how many iPhone users have opted to opt-in to sharing their unique Identifier for Advertisers (IDFA) with the apps they use since Apple changed from an opt-out to opt-in system last month with the launch of iOS 14.5. Even when it was first announced, the change had advertisers concerned that the new rules would limit the effectiveness of in-app ads and hinder the revenue of ad-driven fre...