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Renowned strategists, Michael Tracy and Fred Wiersema, some years ago, undertook a critical overview of competitive advantage in business activities and
On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.
What do Nordstrom, Walmart, and Marriott all have in common? They have carefully segmented their markets so they have a competitive advantage, and they don’t try to be all things to all people. Mike Philie explains how to direct your efforts for the success of your business post-pandemic.