CNBC Power Lunch April 12, 2010
after. we've gone to present to some of our retail partners the idea, their viewpoint was why are you doing this already? it's nice to hear this sort of thing. we're definitely excited to capitalize on the opportunity. >> reporter: the seed put together by cub's ground keeper roger bare is hitting the marriage. scott's optimistic that it is a real market. >> we think it's going to be a fairly strong line for us this year. we're launching it in five different markets. we're going to see how it goes. so far we're off to a good start. advertising kicked off last week. we've had an unbel...
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