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Are you a marketer striving to stay ahead in today’s competitive landscape? Wondering how some businesses manage to create a loyal customer base while others struggle to retain their audience? The answer lies in the increasing popularity of frequency programs – a powerful tool that has taken the marketing world by storm.In a nutshell, frequency […]
Let's start with the way you track things. you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. >> yep. >> and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j. you go at them very differently. >> when you are taking your numbers, com...
Increase customer frequency by one time a month, that's about 15% increase in overall level. >> and easier to get someone back than get a brand new person to come the first time. >> absolutely, and cheaper. you have to focus on frequency programs. how do we do that. how do i get them to come one more time. that should be its own focus and its own budget. >> finally, once they're there, how do you get them to stay. >> exactly right. cross sell, up sell, what can we do to create more revenue per transaction. if you work the three things, revenue growth, you work them in one clump, sometimes you ...
Glad to talk to you. let's start with the way you craft things, you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j., you go after them differently. >> when you're taking numbers, coming...
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