DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
Source: tvtechnology.com
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DoubleVerify Holdings, Inc. (DV) Q2 2022 Earnings Call Transcript
DV earnings call for the period ending June 30, 2022.
Source: fool.com
DoubleVerify Holdings, Inc. (DV) Q1 2022 Earnings Call Transcript
DV earnings call for the period ending March 31, 2022.
Source: fool.com
The TV Set is Off, But CTV Ads May Still Play
A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen
Source: tvtechnology.com