Fuselage Look News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Dodge’s iconic muscle car of the sixties and seventies – that’s the Charger – took a dramatic turn in styling in 1971 when the th...

We return to the Imperial's saga once again today, at a very low point for the brand. Though the Fuselage Look of 1969 had propped up Imperial's sales and generated consumer interest, sales were in decline after the '69s debut. Chrysler had a decision to make about its flagship brand.

In our last installment of the Imperial saga, we worked through the earliest years of Chrysler's Fuselage Look era. The Imperial wore its hefty new styling well, even though it shared more parts and even body panels with Chrysler's lesser New Yorker. Although the new looks were a sales hit in 1969, customers who wanted a Fuselage Imperial bought one immediately. By 1971 things were much more grim. Imperial was relegated for the first time to a singular trim: LeBaron. A sign of the times, the brand was no longer advertised separately in marketing materials, but alongside Chrysler'...

We entered the Fuselage Look era of the Imperial in our last installment, as Chrysler shook off the conservative and upright styling its flagship brand wore prior to 1969. Prices were notably slashed and quality suffered as Imperial shared body panels with its Chrysler siblings, incidents that in previous decades would've been out of the question. We pick up in 1970, for the second year of the C-body Fuselage Imperials.