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Line Thailand is gearing up to attract sellers to its e-commerce platform Line Shopping to strengthen its leading position in social commerce amid intensifying competition with short-video platform TikTok recently joining the fray.
TikTok's social shopping push in the UK is the subject of ongoing scuttlebutt. A wider global consumer study makes for interesting reading alongside.
Social media, investment in eCommerce and the increasing influence of retail marketplaces continues to drive consumer spending online with those surveyed globally saying that 57% of their spend is currently online.
The study of over 30,000 global online consumers shows that eCommerce spends in the 18 countries surveyed accounts for 50% or higher of total sales
Social media, investment in eCommerce and the increasing influence of retail marketplaces continue to drive consumer spending online with those surveyed globally saying that 57% of their spend is currently online. The research, from Wunderman Thompson Commerce’s Future Shopper Report 2022, shows the