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Instagram's Threads app, which launched in July and was seen as a direct competitor to Twitter's platform, saw 79% drop in usage by August, with fewer than half of its 100 million users returning for a second month. Analytics company SimilarWeb found Threads' daily active users peaked at 49.3 million on 7 July, but had fallen to 10.3 million by 7 August, with users spending an average of just three minutes on the app. Instagram CEO Mark Zuckerberg admitted during a recent earnings call that Threads needed engaging content to retain its initial surge of users.

Elon Musk and Mark Zuckerberg's upcoming cage match will be livestreamed on social media platform X,. This was announced by Musk himself.

This week’s Apple headlines; massive iPhone 15 Pro delay, new iPhone and iPad problems confirmed, the next iPad Mini, Elon Musk’s mysterious App Store trick, the history of charging your iPhone, and more...

In a big move, Apple has made an exception for Elon Musk's social networking app X. App Store has allowed Twitter to change its name to the single character 'X'.

Elon Musk, CEO of Twitter, has set out his vision for transforming the social media platform into an everything app called X, which could include elements such as comprehensive communications and fintech.