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New York State Enacts Pay Transparency Law

Our lawyers review a New York state law that will require employers to list salary ranges in job postings and advertisements. ....

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New York Amends Labor Law to Prohibit Retaliation for Lawful Absences

Gibson Dunn lawyers discuss a change in New York state labor law prohibiting retaliation against employees taking a lawful absence from work. ....

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If content is king, is your content strategy ready to rule?

If content is king, is your content strategy ready to rule?
May 18, 2021
by Katherine Creeden, Hearsay Systems
At last month’s Hearsay Summit, Director of Content Strategy Gabrielle Levin joined Hannah Bland, Digital Marketing Manager at Aviva Investors and Tim Rickards, Director of Marketing and Client Engagement at Charles Schwab, to discuss their key content strategy tips for nurturing clients via social media, particularly during this past year.
Here are five takeaways from their discussion:
Carve out a safe space where knowledge and need takes precedence
Content plays an important role in simplifying people’s journeys, so Tim’s team seeks to create content that engages, educates, and activates prospects and clients.Through content, potential clients can engage without feeling pressure. Delivering the right content to the right people helps them build knowledge before they’re even ready to make a buying decision. Then, when the conversa ....

Gabrielle Levin , Charles Schwab , Tim Rickards , Hearsay Summit , Content Strategy Gabrielle Levin , Hannah Bland , Digital Marketing Manager , Aviva Investors , Client Engagement , கேப்ரியல் லெவின் , சார்லஸ் ஸ்க்வாப் , நேரம் ரிக்கார்ட்ஸ் , ஹன்னா சாதுவான , டிஜிட்டல் சந்தைப்படுத்தல் மேலாளர் , அவிய முதலீட்டாளர்கள் , வாடிக்கையாளர் நிச்சயதார்த்தம் ,