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啤酒"优等生"重啤的秘密：嘉士伯均衡术|优等生|重庆啤酒|李志刚_新浪科技_新浪网

“整体高端化是一个非常良好的过程。消费者有这个需求，要喝更好的酒。”他分析认为，如果啤酒的每个价位段都在上移，啤酒行业高端化的进程就会很长。
“其次，单看高档产品。在国内，嘉士伯把售价10元以上的产品定义为高档酒。高端酒销量在国内市场份额15%，重庆啤酒的高端酒占自己总销量的17%左右，国外这个价位段占总体销量的30%-40%。所以，我们还有一段路要追赶。”李志刚说。
对高端化不仅倚重高档产品，还看重主流酒如何成为高端，这本身就是一种均衡。
本土和国际品牌
李志刚回顾，当初嘉士伯收购重庆啤酒时并没有很大的品牌矩阵。当时，重庆啤酒旗下主要是“重庆”和“山城”商标，现在有12个本土和国际品牌。
品牌多了，会不会左手打右手？
“不同品牌的发展方向和方式发生很大的变化，我们主要 ....

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啤酒"优等生"重啤的秘密：嘉士伯均衡术|优等生|嘉士伯|李志刚_新浪科技_新浪网

啤酒"优等生"重啤的秘密：嘉士伯均衡术|优等生|嘉士伯|李志刚_新浪科技_新浪网
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

United States , New Market , Lee Zhigang , Gansu Jinshan , Xia Dali Tianmu , Anhui Bozhou , Vincent Fang , Lee Zhigang Sina , Qinghai Yellow Ka , Notice It Holdingsa Chongqing Ka , Holdingsa Chongqing , Group Liupanshui , Jiangsu Limited Ka , Technology Sina , City Hall , Qijiang Branch Liuzhou Mountain , Lee Zhigang Sina Science , Start West , March The , Lee Zhigang Chongqing , Asia Wo China Region , Vice Chairman Guangzhou , Management Limited , Golden Triangle , Limited Qijiang Branch Liuzhou Mountain , Hill Limited ,

资产重组后的重庆啤酒，能否保持高ROE？

资产重组后的重庆啤酒，能否保持高ROE？
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

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