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Adtech: More sighs than shockwaves on cookies delay

“The impact to publisher revenue is unknown and the industry was simply not ready.” ....

United Kingdom , Gumgum Hogan , Michael Stephenson , Asia Pacific , Richard Knott , Dan Richardson , Upali Dasgupta , Sarla Fernando , Gereurd Roberts , Niall Hogan , Garrett Mcgrath , Tech Lab Privacy Sandbox , Association For Marketing , Privacy Sandbox , Markets Authority , Data Driven Marketing , Lab Privacy Sandbox Fit Gap Report ,

ID Spoofing Dents Campaign Performance

ID Spoofing Dents Campaign Performance
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Mike Osullivan , Garrett Mcgrath , Tech Lab , Basis Technologies , Ian Trider , Mikeo Sullivan ,

Momentum for Testing Cookie Alternatives Stalls on the Buy Side

Momentum for Testing Cookie Alternatives Stalls on the Buy Side
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United States , Kanishk Prasad , Mike Osullivan , Mike Chowla , Garrett Mcgrath , Travis Clinger , Mateusz Ruminski , Black Friday , Google Privacy Sandbox , Trade Desk , North America , Mikeo Sullivan ,

Momentum for Testing Cookie Alternatives Stalls on the Buy Side

With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach. ....

United States , Mike Osullivan , Garrett Mcgrath , Mike Chowla , Kanishk Prasad , Travis Clinger , Mateusz Ruminski , Black Friday , Google Privacy Sandbox , Trade Desk , North America , Mikeo Sullivan ,

Prebid.org Welcomes New President

Mike Racic joins as organization’s first President hire. ....

Garrett Mcgrath , Mike Racic , Global Programmatic , Prebid Mobile , Prebid Server , Prebid Video , Prebid Native , Prebid Org ,