Adtech: More sighs than shockwaves on cookies delay
“The impact to publisher revenue is unknown and the industry was simply not ready.”
Source: adnews.com.au
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Momentum for Testing Cookie Alternatives Stalls on the Buy Side
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
Source: adweek.com
Prebid.org Welcomes New President
Mike Racic joins as organization’s first President hire...
Source: globenewswire.com
Publishers confront leaky social platforms as commerce revenue growth slows
Media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations.
Source: digiday.com
With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony
Prebid has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk.
Source: digiday.com