CSPAN3 March 24, 2012
and extraordinary influence on american life in the middle decades of the 20th century. boin to presbyterian missionary parents, loos was a god-driven man. an optimist reformed by christian hope. his weekly picture journal "life" first appeared in 1936. it was the most successful new publication in american history. by 1945, nine years later, 15 million american families read "life" each week. loos used his influence to try to shape a better america. for example it was in "life" he first used the phrase, the american century. in 1940, to highlight this nations emerging global respons...