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Get ready to meet the couple who held on to the brand for more than 30 years - despite previous attempts from other food giants to buy it out - but is now set to become billionaires from the sale.
Clif Bar & Company, the maker of organic energy bars, has been offered big payouts in the past — but walked away.
Clif Bar & Company, the maker of organic energy bars, has been offered big payouts in the past — but walked away.
One of America's favorite healthy snacks is getting a new owner. Find out what this sale means for Twin Falls.
Gary Erickson once rejected $US120 million from Quaker Oats to sell his upstart energy-bar maker. This week, he and his wife accepted a $US2.9 billion buyout.