Eco-friendly marketing becoming standard for UK alcohol brands
Suppliers have cited a move away from “greenwashed” marketing towards a more standardised “expectation” of eco-friendly products by consumers.
Source: morningadvertiser.co.uk
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How the pandemic made us more adventurous drinkers
Sales of more unusual drinks have soared since the start of the pandemic.
Source: bbc.co.uk
Culture war: should British brands fly the union flag on packaging?
By George Nott2021-05-07T09:08:00+01:00 The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear? “Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?” Others mocked the complainants for being too easily “triggered”. And so began the latest skirmi...
Source: thegrocer.co.uk