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In part one of our new 2-part feature series on kindness in leadership, we explore the concept of kindness and how it's becoming increasingly critical to business success

In part one of our new 2-part feature series on kindness in leadership, we explore the concept of kindness and how it's becoming increasingly critical to business success

As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. Here we look at the year in brands.

By George Nott2021-05-07T09:08:00+01:00 The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear? “Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?” Others mocked the complainants for being too easily “triggered”. And so began the latest skirmi...

Vanella Jackson wonders whether Dr Martens’ recent IPO will affect consumer perception of the brand, and looks at how it might continue to protect its brand status as it moves forward and expands. Dr Martens’ January IPO was was eight times oversubscribed, so big news in the city. Consumers, however, don’t really care about the stock market – but they will notice if their much-loved, iconic British brand changes direction. It all depends on the company’s growth strategy. There’s always a crisis point when owners hand over and sell a company, but it depends on the direction the man...