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Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.
Traveling the not-so-friendly skies can be a real crapshoot nowadays.
Many young people came of age between two recessions, a pandemic and crushing student loan debt.
Gen Zer Karma Wilcox moved back into her childhood cabin in Homer, Alaska, last year — even though it has no running water or heat — and temperatures have dipped below freezing.
SINGAPORE — Jonathan Lim, 24, was offered a place in a local university, but headed abroad to University College London instead to study mathematics. Lim, who is now in his final year of study, feels that studying abroad has made him more independent and resourceful. He also knows that living in London, one of the world's top financial capitals, will...