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May 5 2021, 9:47 am | BY Ricki Green | No Comments This MAYEIGHT, leading men’s health organisation Movember has enlisted content studio Gen C and a crew of creatives to celebrate the power of reconnection.   Built off the insight that one in five Aussies (22%) has not arranged to catch up with a close mate in six months or more, the charity’s sixth annual ‘date to catch up with a mate’ urges blokes to reach out and reconnect with a mate on Saturday May 8, in an effort to tackle social isolation and loneliness. People who are socially isolated or lonely are at greater risk of ...

February 16 2021, 10:27 am | BY Ricki Green | 2 Comments Leading men’s health organisation Movember has teamed up with creative content studio Gen C on More than a Month. The fully integrated campaign is set to launch the global charity’s new monthly giving product, as it takes the fight for men’s health year-round for the first time.   Now approaching its 18th year, the annual Mo-growing campaign has traditionally encouraged supporters to rally each November in support of Movember’s cause areas: men’s mental health, suicide prevention, prostate cancer and testicular cancer....

December 14 2020, 10:52 am | BY Ricki Green | 10 Comments 2020 has been a challenging year and in a bid to see some good come from this sh*t, 2020 Pure Sh*t launches out of Melbourne – a completely organic, dry, odourless manure with 100% of profits given to those deeply affected by the events of this year via Gen C.   Ideal for growing greenery both indoors and out, this 1.1kg bag of screened and aired Aussie cow manure is a perfect plant treat to feed our nation’s growing gardening obsession, while lending a hand to those who have found themselves knee deep in it – because som...