February 16 2021, 10:27 am | BY Ricki Green | 2 Comments Leading men’s health organisation Movember has teamed up with creative content studio Gen C on More than a Month. The fully integrated campaign is set to launch the global charity’s new monthly giving product, as it takes the fight for men’s health year-round for the first time.
Now approaching its 18th year, the annual Mo-growing campaign has traditionally encouraged supporters to rally each November in support of Movember’s cause areas: men’s mental health, suicide prevention, prostate cancer and testicular cancer. Gen C managing director Jack White said More than a Month was built around not only communicating the benefits of reducing men’s health issues, but also to emphasise that in doing so, we all get more.