Policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influencers who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tiktok? and presumably you believe it translates into votes? that s right. you know, we saw a huge
Tiktok isn t necessarily particularly transparent about how it s policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influencers who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tiktok? and presumably you believe it
You know, one drawback is that tiktok isn t necessarily particularly transparent about how it s policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influence who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tiktok?
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