HKTDC MarketingPulse and eTailingPulse set to return on 13 March
Key players from across the world will discuss hot topics including AI, K-pop, national trends and sustainability
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Key players from across the world will discuss hot topics including AI, K-pop, national trends and sustainability
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
The countdown has begun. In just five short years, Generation Alpha, the digitally savvy cohort born after 2010, will enter the workforce.
This challenges notions that brands need to engage with the group differently, with their preferences suggesting an evolution in the preferences of other age
When it comes to the name game, it seems a new range of monikers is being deemed old school and a new wave is all the rage. But Generation Alpha has some...