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A new generation of social justice-focused and environmentally aware employee stakeholders are creating recruitment, retention, and other employment challenges. The Generation We cohort of employees tend to view employment as experimental rather than a long-term commitment
AnneMarie Hayek is returning to the show to continue our conversation about her research of GenZ. In her book, Generation We , she joins forces with
The new rules of Millennial marketing in 2021 What brands and marketers need to know about connecting with this generation If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities. Millennials, which range from 25 to 40 years old, are a critical demographic for brands in 2021. Yet the coronavirus pandemic has altered several assumptions about the priorities for this generation and how brands can connect with them. These effects everything from brand values right down to choice of advertising m...