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How well do you know Vice City? At launch, way back in 2002 – a number which, in the year of 2022, reads like a typo – I played so much of Rockstar's Scarface-aping crime simulator
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The new rules of Millennial marketing in 2021 What brands and marketers need to know about connecting with this generation If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities. Millennials, which range from 25 to 40 years old, are a critical demographic for brands in 2021. Yet the coronavirus pandemic has altered several assumptions about the priorities for this generation and how brands can connect with them. These effects everything from brand values right down to choice of advertising m...