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The researchers also say it occurs more often when the monkeys are uncertain about the outcome. “We’re predisposed to keep trying. And when we find ourselves sticking with things, we should also be a little reflective. Do I have a good reason to keep trying?” In humans, this is called the “sunk costs” phenomenon, where the more resources we sink into an endeavor, the likelier we are to continue even if we sense it’s futile. But why would we engage in such potentially self-defeating behavior? The researchers think two factors may play a role. First, it may be a deep, evolutionarily ancient mechanism that helps us balance overall cost and benefit. Second, it may be influenced by uncertainty about the outcome (you never know, it might work out, so why not keep trying?) ....
Monkeys, like humans, persist at tasks they ve already invested in If you ve ever stayed in a relationship too long or stuck with a project that was going nowhere, you re not alone. Humans are generally reluctant to give up on something they ve already committed time and effort to. It s called the sunk costs phenomenon, where the more resources we sink into an endeavor, the likelier we are to continue even if we sense it s futile. But why would we engage in such potentially self-defeating behavior? Georgia State researchers think two factors may play a role. First, it may be a deep, evolutionarily ancient mechanism that helps us balance overall cost and benefit. Second, it may be influenced by uncertainty about the outcome (you never know, it might work out, so why not keep trying?) ....
Monkeys, like humans, persist at tasks they've already invested in—even when they don't succeed phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.