Sweating buckets, and loving it: Minnesotans and their saunas
They have begun embracing a version of this ritual in droves.
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They have begun embracing a version of this ritual in droves.
ACROSS THE COUNTRY Sweating Buckets, and Loving It: Minnesotans and Their Saunas Saunas in the state, part of a tradition
Since 2000, and particularly after the COVID-19 pandemic, there has been an explosion of sauna ventures in Minnesota and the broader upper Midwest catering to the growing ranks that have come to love the freeze-sweat cycle ritual.
When the COVID-19 pandemic hit, backyard sauna building took off in the state. Now a growing number of self-described “saunapreneurs” in Minnesota are helping take the experience to the masses.
GRAND MARAIS, Minn. — Waves crashed against Lake Superior's rocky, snow-covered shoreline. Just a few feet away, we sweated in a sauna, watching the frigid winter scene from a large