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The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide...
Little Black Book, Chief executive officer at MullenLowe SSP3 Colombia on natural capabilities, being an optimist and aspiring to be better after every failure
On completing one year as the Chief Strategy Officer for Publicis Groupe across the Middle East and Turkey, Tahaab Rais reflects on the journey to date.
Awards Wrap: All the Effies winners, Pendorings finalists revealed, specialist South African agency nominated for Amazon AD award themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
Best Media Info: The Effie Index is the global ranking of marketing effectiveness that ranks the most effective agencies, marketers, brands, networks, and holding companies| Advertising News