Trends are the highways that shape the future of marketing
As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially to the Gen Z audience.
Source: themediaonline.co.za
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10 marketing trends for 2024
We don't pay influencers. We don't believe in influencer campaigns. We haven't seen any ROI from previous influencer campaigns. These are just a few of the roadblocks...
Source: bizcommunity.com
Global marketers fall rapidly out of love with TV, according to Kantar study | News
Study quizzed 900 marketers from markets spanning the globe.
Source: campaignasia.com
Marketers braving the battleground - The Media Online
Amazon has once again taken the title of consumers’ most preferred ad platform, according to the Kantar Media Reactions 2023 report.
Source: themediaonline.co.za
Revealed: the top-ranking media channels and brands in 2023
To mark World Entrepreneurs' Day (21 August), a new Ipsos survey of direct sellers' by Seldia, the European Direct Selling Association, has revealed that direct selling could be one of the happiest career choices for budding entrepreneurs...
Source: bizcommunity.com