The British challenger bank just dropped its first above-the-line campaign in five years. Its newly appointed marketing chief AJ Coyne, a judge at The Drum Marketing Awards 2024, tells us why.
We don t pay influencers. We don t believe in influencer campaigns. We haven t seen any ROI from previous influencer campaigns. These are just a few of the roadblocks...
Kantar launches attention framework for ads with advanced facial coding technology adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Indian brands remain resilient during global slowdown adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles...
Kantar adds Price Sensitivity Testing to Kantar Marketplace Innovation Portfolio adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
The Hout Bay Sentinel floats above the Atlantic like one of Daenerys Targaryen s great fire-breathing dragons with its eye focussed firmly on Tintswalo Atlantic...
Kantar Australia appoints new head of innovation and product development mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Kantar Aus Names Innovation and Product Development Head - Daily Research News Online mrweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mrweb.com Daily Mail and Mail on Sunday newspapers.