Building lasting connections: The art of brand equity
In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand...
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In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand...
On Tuesday the winners of the 2024 Marketing Achievement Awards (MAA), were announced...
South Africa's most valuable brands in 2023 have a total combined value of $31.6 billion, according to the Kantar BrandZ Report.
In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles...
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion (DEI) in the industry by participating in the second Global DEI Census in marketing.