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A unique way communicators can measure impact Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI. By Julie Baron SHARE Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. Roadblocks such as understanding organizational goals or KPIs, knowing what to measure and focusing on outcomes versus activities keep many communicators from developing strategies that focus on getting audiences to take the actions that produce the business results our clien...

When the COVID-19 pandemic began a year ago, I read The book tells how, when the number of infections exploded in Philadelphia, the first major city in the United States hit by the deadly flu, 2,000 nuns from all over the country came to nurse the sick. Hospitals were overwhelmed, so sisters set up clinics anywhere there was space. As a result, 23 of them died from their close contact with the infected. It occurred to me that hundreds of women religious must have died in that terrible outbreak. There would have been deaths not just among those caring for the sick, but in convents across the ...

 publishes every Wednesday. Tucked away in a little corner of the internet is a powerful tool, provided by a mighty company, at the best price ever. The company is Google, the tool is Google Alerts, and the price is $0.  Google Alerts are one of the fundamental tools of reputation management and monitoring. Given that success in a business like real estate sales relies largely on one’s reputation, monitoring the internet for mentions of you and your brand is a necessary and critical task. As useful as it is for reputation monitoring, agents can also use it for many other things that could...

PHOTO: Adobe Most brands are customer-centric today, and the voice of the customer is the most important voice in the house. That said, obtaining genuine, honest feedback from customers is never easy, and is progressively harder to obtain, especially if the brand is interested in obtaining actionable insights. In this article, we will look at 5 ways a brand can obtain accurate, honest feedback from its customers, going beyond traditional Voice of Customer metrics for gaining customer insights. Social Listening Is a Priority According toresearch from SmartInsights, as of October, 2020, there...

Keeping track of what people say about your brand online is beneficial. Read about 12 tools that can help you monitor your online reputation.