Budweiser and Other Brands Are Urging People to Get the Covid Vaccine So We Can Return to Normal
It ends with the language: "Good times are coming. Now we have a shot" as Jimmy Durante's "I'll Be Seeing You" plays. Brands have a vested business interest in encouraging consumers to get the vaccine, but these campaigns are also a relatively safe way to use their platforms for the good of society. "Certainly a lot of companies are very dependent on the economy opening up; they have a very vested interest in trying to get vaccine rates up and trying to resume normal life," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "If you're a cruise...