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A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google's Search Partner network and where ads are shown.
Adalytics recently found that websites that don't follow Google's publisher policies have Google Search Partner ads on them.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites. From PR Week
Research delving into a less visible component of Google's search ads business -- a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) -- has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns probably weren't bargaining for. The report -- whose title poses the question: "Does a lack of transparency create brand safety concerns for search advertisers?" -- also found instances of search ads bought from Google being served on Breitbart....
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