Google Dsps News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Share: Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market share and keep prices low with resignation. These claims were revealed in a mistakenly unredacted court filing obtained by the Wall Street Journal. “This shouldn't be surprising – walled gardens have access and fu...

The year media business changed — then didn’t The pandemic’s impact on the local news business 3 questions with gal-dem’s Mariel Richards The Wall Street Journal’s SEO strategy, Teen Vogue’s outcry over its new editor and more The year the media business changed — then didn’t Since March 11, 2020, the media industry experienced all sorts of changes. Media companies left their offices as stay-at-home orders went out. They laid off employees as advertising revenue dried up. They pivoted to virtual events and remote video production as much of the industry began working from home...