Zeus Performance News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This annual report, based on a survey of senior executives, looks at some of the issues facing journalism in 2021 and beyond.

The year media business changed — then didn’t The pandemic’s impact on the local news business 3 questions with gal-dem’s Mariel Richards The Wall Street Journal’s SEO strategy, Teen Vogue’s outcry over its new editor and more The year the media business changed — then didn’t Since March 11, 2020, the media industry experienced all sorts of changes. Media companies left their offices as stay-at-home orders went out. They laid off employees as advertising revenue dried up. They pivoted to virtual events and remote video production as much of the industry began working from home...

March 8, 2021 After spending much of last year building one side of its advertising marketplace, Zeus, the Washington Post is gearing up to open the other.  In the beginning of the second quarter, Zeus Prime, a self-service ad platform, will be opened up so ad buyers can reach users across all of the sites using Zeus Performance, the header bidding wrapper plus ad rendering engine that the Post announced in 2019 before opening up to all comers in January 2020; the Post has spent the past half year testing Zeus Performance on its own site inventory, running more than 100 campaigns for some ...