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Google’s new ad tracking tech to be blocked by WordPress Updated: Updated: April 19, 2021 13:35 IST WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. Share Article Google’s new ad tracking tech to be blocked by WordPress.   | Photo Credit: Special Arrangement WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for fre...

15 April 2021, 12:23 am EDT By Google has launched its Chrome version 90 on Apr.14. The popular browser will also advance for another step of changing its default HTTP to HTTPS together with other security improvements and developer changes along its way. Now moving forward, this update could also be Google's way to address a lot of fixes which should be settled in the fastest possible time. Google Chrome 90 Comes with Improved Security and Privacy (Photo : Caio from Pexels) According to a report by Engadget on Thursday, Apr. 15, the improvement when it comes to privacy and security has been...

There is a new website called "Am I FLoCed?" that shows if Google's new ad tracker has been enabled on your browser.

DuckDuckGo highlights Google's new tracking method, asks Chrome users to Block FLoC Privacy-focused search engine DuckDuckGo has called Google out for its latest replacement of web cookies - FLoC. It says that Chrome users should opt-out of it immediately as it is just another way of user data collection. Sarthak Dogra | April 12, 2021 | Updated 20:38 IST (Image: Dawit/ Unsplash) Google introduced FLoC back in January this year as a privacy-backed replacement to web cookies. DuckDuckGo contests Google's Privacy claims in a new blog, asking users to prevent their use in all manner. It argues ...

Updated Mar 04, 2021 | 13:31 IST While third-party cookies would track individual user behaviour, the FLoC methodology is premised on clustering groups of users together based on particular behavioural variables. Representational image.  |  Photo Credit: iStock Images Key Highlights The new approach Google is taking towards user-targeting and ad-serving is likely to have huge implications for the digital advertising industry The technology, presumably, avoids the privacy creep that third-party cookies have long been criticised for According to the company, l...