Stay updated with breaking news from Gordon Borrell. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Back in 2019, when Duncan Stewart, Director of Research, TMT, at Deloitte predicted that radio audience from the age group 18-34 would surpass that of TV by 2025, media analysts were calling it a strangely...
More than 400 advertising and media industry leaders and insiders gathered at the Marriott Biscayne Bay in Miami, March 5-7, at the Borrell Miami Local Advertising Conference 2023. The theme of “Navigating Local Media's Brave New World” played out in main-stage presentations and breakout sessions over the two-day conference, offering the latest advertising and revenue-generating strategies and opportunities.
Video OTT is expected to grow 12.8% according to the Borrell Associates 2023 forecasts
Respected ad trend expert Gordon Borrell, CEO of Borrell Associates, joins Forecast 2023 for an exclusive conversation with four of the top radio and television executives on November 16. The esteemed group of panelists includes Greg Ashlock of iHeartMedia; Caroline Beasley; Deb McDermott, of Standard Media Group; and Jordan Wertlieb, of Hearst Television.
The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB