Niantic's first brand campaign bridges gap between metaverse and reality
Niantic’s first brand campaign bridges gap between metaverse and reality. From PR Week
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Niantic’s first brand campaign bridges gap between metaverse and reality. From PR Week
Purpose Disruptors, a network of ad industry workers looking to reform the sector to tackle climate change, has unveiled the first part of its new, major project ‘Good Life 2030’ which hopes to utilize the industry’s power to promote new ways of living in a sustainable future.
Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi to feature in 20-minute documentary.
Campaign was created by TikTok Creative Lab, with design and production by Gravity Road.
The work by Gravity Road features a hot chocolate machine developed by the luxury brand.