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Asking right now. what do you think? >> i think i would look at it from the perspective of what i call buyer personas which is the idea of how do the people that she's targeting, the plus-size women, and the other women, look at themselves? and if they're very different, she's got two different markets. in this case she either needs to choose or she needs to work on both. if she does, she probably needs two marketing strategies, maybe even two websites or two brands. >> that's hard when just starting off to have these two different strategies. my inclination is to tell her to kill one off what...

What do we want to be when we grow up? where do we want to be five, ten years from now? if ten years from now she wants to have a product line that appeals to everybody, maybe that drives you in one direction. if she's saying, no we want to be focused and dominate this one niche, it might be the time to say no to an opportunity. >> when you're smart and have limited resources, you have to think about where you're putting them. you don't want to divide them up necessarily. >> do one thing really well then a bunch of things. >> when picking, see which one is more successful. that's kind of easy ...

This is what membership is. this is what membership does. get as much feedback as possible on your idea before you jump into it. a lot of people are very protective of their ideas. they don't want to share their ideas with anyone. they're afraid think be stolen or a competitor will hear about it. ideas are cheap. it's the execution that matters. >> i met today's elevator pitcher just a couple of days ago on, of all places, the escalator at saks fifth avenue which is right across from us here at 30 rock. and this is a good lesson for all of you out there. he said to me in passing, i love your...

Market trying to raise up to $1 million to help us with general working capital purposes, production scaleup, technology initiatives, and general sales, and sales and marketing as well. you can find out more at tkhibiscus.com. thank you. >> congratulations. we're very happy to see you here today. okay, guys you're tasting it. i know scott you drink a lot of tea so you're going to be a good judge of the product. >> i love my tea. >> david? scott? on a one to ten, not the product. i saw you guys smile. so i think you like the product. how was the pitch? all right. okay. david, you wrote first. o...

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