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For people looking to update outdated business models. get some powerful strategic ideas and tools that are easy to implement for your small business. three, do it marketing provides some helpful ways you can demystify your marketing strategy, so you can reach new customers and clients. four, good to great profiles a set of elite companies that have managed to achieve enduring success and have sustained stellar results for at least 15 years. and five, hooked, how to build habit forming products. a four-step process embedded into the products of many successful companies to steadily encourage c...

Get as much feedback as possible on your idea before you jump into it. a lot of people are very protective of their ideas. they don't want to share their ideas with anyone. they're afraid think be stolen or a competitor will hear about it. ideas are cheap. it's the execution that matters. >> i met today's elevator pitcher just a couple of days ago on, of all places, the escalator at saks fifth avenue which is right across from us here at 30 rock. and this is a good lesson for all of you out there. he said to me in passing, i love your show. and so i asked him what he did and he told me he was ...

Questions along the way. if she wants a product line that appeals to everybody, that drives you in one direction. no, we want to be focussed and dominate this one niche, it may be the testimony to say no to one of those opportunities. >> if you're small and you have limited resources, you have to think where you're putting them. >> do one thing really well and then try to do a bunch of things. >> okay. and when you're picking, see which one is more successful. that's kind of easy. you have to dig into your numbers. an e-mail from bertha. how do you pursue service contracts with large organiz...

>> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is that people are receivers first and then they get a few and say, i keep getting these beautiful invitations and it's usually from a friend of mine who is a high status friend or person that i respect. maybe i should go and use this service. an...

That owners should focus on in order to build a business that can scale. jeff hoffman is a co-founder of priceline and a former ceo in the priceline group. he's a successful entrepreneur and motivational speaker and he is co-author of the new book scale, seven proven principles to grow your business, and get your life back. it's so great to see you. thanks for stopping by. >> thanks for having me. >> and you put this together because you watched, you've helped ray lot of companies scale, companies that were stuck at a certain point. >> absolutely. my co-author david and i both work with small ...