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Businesses must review the Green Claims Code and accompanying guidance to determine whether their environmental claims are in compliance. Background: The need for a...
As COP26 gets under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
Good morning and welcome to your Morning Briefing for Tuesday 2 November, 2021. To get this in your inbox every morning click here. Do not decarbonise by numbers Aptly named John Green, chief commercial officer at Ninety One has warned investors not to "decarbonise by numbers". Selecting low-carbon trackers or
Beauty consumers are more conscious of their purchasing choices now than ever before, yet many beauty brands continue to "greenwash" shoppers by making misleading claims about the sustainability
The advertising sector is turning its attention to environmentally sustainable practice – but that means navigating challenging conversations with industry partners, a potential loss of work and growing scrutiny from consumers and activists.