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Cloud Native Production: The Next Level of Carbon Reduction Are broadcasters and major content producers going far enough, fast enough, to reduce their impact on climate change? A new report "Video Shouldn’t Cost The Earth" suggests not. While many media organizations are starting to use the cloud for editing and post-production workflows—in part because of its merits to sustainability—they can go further by using fully cloud-native solutions. That’s the conclusion of a new report from browser-based editing system developer Blackbird. In particular, the report hig...

HP broke new ground last year when it launched Amplify Impact, an "industry-first" partner assessment, resource and training programme based around environmental and social sustainability. Although the scheme - which had its UK debut last month  - is voluntary, HP hopes half of its global partners sign up to it by 2025, with HP COO Christoph Schell stressing it is time for the IT industry "to take bold actions". Channel veteran Phil Clark - who is now pioneering a sustainability index for MSPs - is among those who expect vendors to play an increasingly pivotal role in driving sustainable beh...