A Windham Mountain Ski Resort Rebrands, and Some Locals Feel Left out
The Windham Mountain Club, with $200,000 memberships, is looking to seize on the potential of luring the wealthy from New York City.
Source: nytimes.com
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A Ski Resort Rebrands as Ultraexclusive, and Some Locals Feel Left Out
Windham Mountain, a ski resort just over two hours north of New York City, was in need of revamping. The lift lines were too long. The food and drink quality had declined. So when word got out that a new ownership group was taking over, the change was initially welcomed. But then the new owners, led by the founder of a national restaurant chain and a hotel group scion, unveiled a slick website that laid out their plans for an ambitious rebrand in October. Windham Mountain would now be known as t
Source: yahoo.com