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As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually works as an advertising medium.
Linear TV viewers are wandering into VOD, digital and social TV environments – domains that once-trusted stalwarts such as Nielsen can’t yet fully comprehend. Big-spending brands are becoming frustrated, unsure how they should measure audiences in these spaces. The Drum tasks its Future of TV Advisory Council with answering the question.