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By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we've seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, bigname companies report that sales have started to slip back once again. Let's have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional...

Brands barbie, fisherprice and moi, that is mattel to find out how his company's fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billiondollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signa...

Give the toy industry a muchneeded boost? this time, it's not about spending on toys for children, but adults socalled kidults. An emerging generation of over18s is snapping up collectables and nostalgia brands, and they say it's good for their mental health. I'm going to be discussing that and more with my guests the boss of buildabear, the stores where you can create a bespoke teddy bear, and the chief executive of the world's biggest toy company and arguably one of its most iconic brands, lego. I'll also be catching up with the president of the company behind leading toy brands barbie, ho...

We begin this morning in hawaii where authorities have increased the death toll caused by the wildfires there, at least 55 people now confirmed dead from the raging inferno that swept through the town of lahaina. The community there is just devastated from the loss. We are going to try our very best to identify those that have perished so that the families can have their closure and can have that understanding. When the mayor said it is all gone, it is all gone. It is all gone. It is gone. The governor estimated thursday that about 80 of the overall lahaina area was destroyed. County officials...

Hello there, welcome to newcastle, on the Dayjeremy Hunt delivered his budget, in what is almost certainly, a general election year. Were on the citys Iconic Quayside Overlooking the magnificent river tyne, an area steeped in industrial history, and weve been gauging reaction, to the chancellors plans. Among todays annoucements, the government is to cut National Insurance, by 2p in the pound for employees and the Self Employed. Full Child Benefits will be paid to households, where the highest earning parent, is getting up to £60,000. The current limit is £50,000. And, the non dom tax regime,...