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Irish content is already proving successful on streaming platforms, with titles such as The Young Offenders, Angela’s Christmas finding success on Netflix, TV shows such as Normal People reaching a huge international audience on Hulu, and, more recently, Oscar-tipped Animated Feature Wolfwalkers becoming the jewel in the crown of Apple TV+’s first slate of acquisitions. But as the VoD market continues to rapidly change and evolve, there are huge opportunities for the Irish Film & Television Sector to capitalise on emergent trends and cement Ireland’s place as a global production hub...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The average US streaming household subscribes to four streaming services, according to a new report by research firm Ampere Analysis. Across the US and western Europe, Ampere said that almost 10% of streaming homes subscribe to five or more services. The research company said that "compounding," or bundling, streamers should be the "the next step in the evolution of the streaming market."  Streaming saw a big surge in 2020 amid the coronavirus pandemic and ...

– Peter, “ ,” Dawn Associates, 1978 What are all the market analysts and experts measuring when they track Warner’s Tenet in theaters and Disney’s Mulan streamed in the US and in select overseas theaters? Or how about Warner’s Wonder Woman 1984 and Netflix The Midnight Sky? Both drew about the eyeballs and sales you’d expect … move along folks nothing to see here. The world and industry are so different from 2019, any comparison of measurements, benchmarks or projections you make. They’re probably as good as our neighbor’s kids’ guesses; and they’re in grade schoo...