African-distilled Procera Gin has launched in the US led by Innovation X Marketing (“IXM”) the innovative spirit and lifestyle brand incubator who has taken an ownership position.
The Australian distiller putting African gin in the world s best bars
Callan Boys
Photo: Anna Kucera
For a continent home to thousands of botanicals it s astonishing there isn t more African-made gin, says Guy Brennan, who calls himself an Australian immigrant in Kenya .
Rather than keep whinging about the lack of African spirits, the former Sydneysider has taken things into his own hands. My wife and I were drinking Bombay Sapphire with a few mates in the backyard, and we noticed how many botanicals from Africa were listed on the gin s label, he says. Australian-born founder of Kenya s Procera gin distillery, Guy Brennan.