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Sustainable Gin Brand Procera Launches in USA With Flavors From Africa

African-distilled Procera Gin has launched in the US led by Innovation X Marketing (“IXM”) the innovative spirit and lifestyle brand incubator who has taken an ownership position. ....

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The Australian distiller putting African gin in the world's best bars

The Australian distiller putting African gin in the world s best bars
Callan Boys
Photo: Anna Kucera
For a continent home to thousands of botanicals it s astonishing there isn t more African-made gin, says Guy Brennan, who calls himself an Australian immigrant in Kenya .
Rather than keep whinging about the lack of African spirits, the former Sydneysider has taken things into his own hands.
My wife and I were drinking Bombay Sapphire with a few mates in the backyard, and we noticed how many botanicals from Africa were listed on the gin s label, he says.
Australian-born founder of Kenya s Procera gin distillery, Guy Brennan. ....

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