Stay updated with breaking news from Guys next. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Pod Digital Media is bridging the gap within podcasting’s racial divide US podcast ad spending is set to cross $1B this year Pod Digital Media is ensuring Black and brown podcasters are getting the money they deserve Loading the player. 144 million Americans listen to podcasts and advertisers are recognizing this shift and putting dollars into the industry. Podcast ad spending is becoming a new source for revenue spend for advertisers that are looking for new and additional ways, outside of radio, to advertise. Podcast advertising is a great way for companies and brands to reach a diverse audience. According to Nielsen data, non-white adults represent about 33% of the US population, yet they make up 41% of total podcast listeners monthly. ....