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Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content
Four industry experts analyse the ad spends for the year so far.
Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021.
6% year-on-year growth forecasted for OOH ad spends
Strong balance sheets, liquidity to cushion credit profiles of larger players As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a much slower pace, and should be able to rebound fully only by the end of next fiscal.Revenue of India’s media and entertainment (M&E) sector should script a strong 27% rebound to ~Rs 1.37 lakh crore in fiscal 2022, after contracting ~26% thi...