Harald Bindeus News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Almost everyone would agree that the pace of technological advances in hospitality has accelerated since the pandemic, when many technology providers were forced to redesign their offerings in response to one of the largest catalysts for change that the world has ever seen. Revenue management tools were quickly re-worked to be forward-looking versus relying on historical trends, and now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.

The OTAs have been trying to enter the leisure group booking market for decades now. Traditionally, hoteliers have been reluctant to allow the OTAs to enter the lucrative group market, limiting their OTA exposure to the transient leisure and unmanaged business market.

The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional sales, marketing, and revenue management roles into a singularly focused effort. But now the ultimate reset button, COVID-19, presents most organizations with a unique opportunity to build the organization that matches their vision, without the cost (a...