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Story in today s fit nation report. reporter: for silicone valley entrepreneur heidi recognizen the days were long, and nutrition was the last thing on her mind, but when she stepped on the scale on her 50th birthday. i hit this number, and it was a real wake-up call for me, and i realized that all those years of being in the fast lane, working hard, not taking care of myself had taken its toll. so she did what she does best. she started a company. a music company of all things. i wanted, you know, chick empowerment music. upbeat stuff about you go, girl, you re going to get in your jeans and wear leopard print again someday, but i couldn t find anything like that, so one of the things i did to change my life is decided music like that needed to exist, and i started writing music. skinny jeans reporter: along with the help of music producers, heidi created skinny songs. the song i get the most fan mail about is one called you da ....